Seven weeks · the method behind the whole brand

Time Back Playbook

Seven weeks on getting your week back. Eliminate, automate, outsource - in that order, because doing it in any other order is how people automate work that should never have existed.

My sister called me Ambitiously Lazy when I was eight, and she did not mean it as a compliment. She meant I would outwork anybody alive right now so that later I would not have to work at all. She was right, and it took me about thirty years to admit it.

This is the whole method, week by week - what I ran across four companies to replace my own bookkeepers and my own coordinators and get my week back. The order matters more than any single tactic in it.

Who it is for: Owners with revenue and a team, who are still the bottleneck in their own business.

What's included

Pick the one that matches how much of me you want.

Each one contains the one before it. The course itself is identical in all three - what changes is whether you run it alone, run it with me on a call every week, or run it with me on the phone.

Self-paced $997 All seven weeks, run at your own pace, with access for good. Enroll → Most pick this Live $2,997 Everything above, plus the weekly group call with me for the length of the course. Enroll → Inner Circle $6,999 Everything above, plus three private hours and my direct line. Enroll →
One payment, no subscription Lifetime access Every video streams, nothing to download

What the 7 weeks are

  1. Pareto Principle - the 80/20 Rule

    Where your results come from, measured rather than guessed. Everything after this week depends on this number being measured.

  2. Cut the Fat, Not the Muscle

    How to tell the difference, which is the part everybody gets wrong and the reason most cuts get reversed.

  3. ELIMINATION first

    The work that should simply stop. Nobody automates it, nobody outsources it, it ends. This is the cheapest week and the one that pays the most.

  4. AUTOMATION second

    What a machine does better than a person, and what it still does worse. Build the machine only after the eliminating is done.

  5. OUTSOURCE third

    What is left over after the first two goes to a person - and that list is far shorter, and far cheaper, than it was in week one.

  6. Find Your Individualization Person

    The one hire who changes everything, how to recognise them, and why most owners hire the wrong one twice first.

  7. Red Lining

    How hard you can run the whole thing before it breaks, and how to know you are near the line before you cross it.

What Live and Inner Circle mean

The call is a live call, and it is with me.

Live is one group video call a week - Wednesdays at 11:30am Central, one hour, every week the course runs. Everyone enrolled in any of my courses is on the same call, which is deliberate: the person who has already solved your week three is sitting right there, and they are usually a better answer than I am.

Inner Circle is that, plus three private hours with me, booked whenever you want them, plus my direct line. You book the hours yourself, whenever you want them, on my own calendar.

Both links land in your inbox the moment you enroll.

Don't buy this if

  • Anybody hoping to buy a piece of software and be finished. The software is week four out of seven and it is the easy one.
  • Anybody who will not let go of work they are good at. That is the actual cost here and it gets charged in week three.

I would rather talk you out of buying from me than talk you into it. That is not a sales line, it is the cheapest thing I can do for both of us.

Start Time Back Playbook.

Seven weeks on getting your week back. Eliminate, automate, outsource - in that order, because doing it in any other order is how people automate work that should never have existed.

Enroll in Live $2,997

Or take it self-paced at $997, or go Inner Circle at $6,999.